I recently sat down with Women Communicators of Austin to share my insight on blog content development and strategy. Here's a look into our discussion:
You’ve painstakingly named your blog. You put in hours upon hours drafting original content, scouring the web for inventive ideas, and building a socially shareable site.
If you build it, they will come, right? In a web-dominated world, there are thousands of voices competing for your audience, and in some cases, even having the “best” content or being the leading resource on a subject may not be enough.