Digital strategists have a slight reputation for disregarding traditional forms of communication.
From snail mail to physical publications, "new media" experts frequently advise on ditching "dinosaur" marketing in favor of blog content, email blasts, live video posts and social media campaigns.
Even after more than a decade spent coaching and encouraging brands to invest and explore digital methodology, I still see the value in traditional communications.
The kicker? It all comes down to a brand's unique industry, target audience and other key differentiators.
So when the InvoiceBerry team asked for traditional marketing methods that are still effective, I was glad to share a few of my own. Check out my tips, as well as ideas from 14 other experts on their blog.
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