Do law firms need digital marketing?

I've had the privilege of working with several dozen law firms over the course of my career. From corporate law to personal injury attorneys, most legal industry clients have a similar question at the beginning of our relationship:

Do I really need digital marketing? 

It's a fair question. After all, legal firm clients typically won't sign a retainer agreement due to a Facebook post or set of tweets. Legal retainer agreements require time, expertise and a personal relationship. I get it. But here's a question I ask prospective clients in the legal industry:

How do you currently gain new clients?

Most of the time, the response is: "Our reputation and through referrals."

Absolutely. To which I reply:

What if we could double the power of your reputation and referrals?

Digital marketing for law firms isn't primarily about gaining new clients. Its focus should be finessing an already stellar reputation through quality content, dynamic announcements and sophisticated industry monitoring. 

If you're an attorney or work for a law firm, let's chat. I'd be glad to send over my top three digital marketing tips for legal firms - free of charge.

Until next time,

Natalie

 

To Do: 5 Social Media Profile Fixes in 5 Minutes or Less

Fun fact: Most communications professionals are active on at least two social media platforms.

Whether you're into tweeting rants about The Walking Dead or simply enjoy posting selfies to Facebook, it's difficult to make sure each social media channel represents you and your personal brand well. At its core, social media is meant to be fun, right? Absolutely. 

But as communications professionals, social media also acts as a digital calling card to potential employers, clients and our greater network in general. The problem? We're all busy! 

With that in mind, I complied my top five social media profile fixes that take five minutes or less to implement. Here we go: 

Minute 1:.  Update your bio.

Take a minute and switch up the language on one or more of your social media bios. Add in a new interest or even spice up the current copy with an emoji or punchy adjective.

Minute 2: Follow two new people. 

Log in to a selected social network and follow two completely new people. Love fashion and beauty? Follow a few new influencers or brands on Instagram. Go crazy for self-help? Follow your favorite author on Twitter or Facebook. Do this 1-2 times a month to keep your social media channels fresh and interesting to the most important user - YOU.

Minute 3: Mix in a new hashtag.

Some hashtags are just tired and overdone. If you've tagged #yolo until your fingers feel numb, it's time to mix in a new hashtag on Instagram or Twitter. Need inspiration? Check out hashtagify.me to see what the cool kids are doing. Then use what feels right to you.

Minute 4: Think of a live video idea. 

Live video stands out as the major trend of 2016. But it's not a medium to jump into lightly. Platforms such as Facebook Live and Snapchat now store live videos for a set amount of time. So, plan ahead for a better future live experience. Take a minute and jot down a few ideas for a live video. Then bring it up in your next marketing meeting (or post it yourself!)

Minute 5: Link to evergreen content. 

Take 30 seconds to look over your personal blog or social media accounts. Have you linked to something awesome you accomplished lately? If not, take the second 30 seconds to post a link to a previous "win." Avoid the humblebrag and go for gold by being direct and to the point. 

Time's up! 

What quick social media fixes do you love or recommend? Tweet them to me @nataliebid

 

 

The Top 3 LinkedIn Profile Mistakes You're Still Making

You've been on LinkedIn a few years - maybe even a decade. You log in from time to time to get a break from the craziness on Facebook. Perhaps you reach out to your contacts or post a job update, illustrating your expertise or portfolio. Sounds good, right?

When I work with clients on updating their LinkedIn profile, I rarely tell them to post more often or share more information. My top discussion points tend to be the various mistakes - or missed opportunities - made on the platform. Here are my top three:

1.  Your profile picture is a car selfie

Nothing makes me cringe more than seeing a seat belt strap across the torso of a professional on LinkedIn. Unless you're a car salesperson, have a friend or colleague take a basic picture of you from the shoulders up. 

2.  Your "Summary" section reads like a purpose statement or professional objective from your resume. 

Allow the "Summary" section of your LinkedIn profile to showcase your personality and a few "teasers" of your experience. It may be the only content someone reads, so make it count. 

3. Your LinkedIn inbox is overflowing with connection requests and messages. 

If you're active on more than one social media platform, adding in messages from LinkedIn can feel superfluous. But these ignored messages are likely not an invitation to play Candy Crush Saga. They may be potential job opportunities, clients or new contacts.

True story: I've encountered several career-changing moments specifically through LinkedIn. 

Need help with your LinkedIn profile? Let me know in the comments below. Happy LinkedIn-ing!

 

 

 

 

 

Free Photoshop Alternatives | Capterra Sales & Marketing Tech Blog

I'm a big fan of finding alternatives to name-brand software solutions. So when Capterra asked for recommendations on free photo editing programs, I was only too happy to recommend PicMonkey

Here's a snippet from their blog:

Independent digital and content marketing strategist Natalie Bidnick Andreas tells me that she “uses PicMonkey on a daily basis for both my clients and my own purposes… I absolutely love it.”

Be sure to read the full article, which includes pros and cons for each platform, on Capterra's website